The Good Friday Appeal is a charity in Victoria that raises money for The Royal Children’s Hospital. It’s also where I work.
Each year on Good Friday there is a big family fun day alongside the telethon. It is now even bigger because it is at the Melbourne Convention and Exhibition Centre.
When we moved the event, the Herald Sun needed a map to show that we had moved and to give an idea of the activities. A map by itself was a little boring, so I wanted to add some drawings to it to show the activities and give it a little character.
First I made this little girl on a jumping castle, then a whole lot of other characters.
I wasn’t really sure if the HS editors would want to use it. But they did.
We then used the characters for all the way-finding signage around the venue.
It was quite strange seeing my little drawings so big (though I was too busy to take any proper photos…)
We also used them on all the digital signage.
This year we used the characters as the main feature in all our print and digital advertisements as well.
I liked the posters on trams the most.
And the ones welcoming the 80,000 visitors to the MCEC.
And every day on the way to work I got to walk past a giant version of my little jumping girl on the huge MCEC facade. She came a long way.
If you are in Melbourne next Easter, you should come along. It’s a lot of fun.